From day one, Gene knew that success was based on his relationships with his customers, loyalty and high-quality service. Committed to providing the best service he could, the steadfast and loyal man carried quarters in his pocket so he could stop at a phone booth (no cell phones at that time) and call the customer if he was going to be late. After years of looking for phone booths, he jumped at the chance to purchase the newly introduced grey, brick-sized gadget called a cell phone, even though it was a costly expense for the small company.